Market Power
Market power is a firm's ability to raise the price of what it sells above the level that would prevail in a competitive market and still remain profitable. In a fully competitive market, a firm that tried to charge more than the going rate would lose its customers, so this ability signals that competition is limited. A firm can exercise it by manipulating the supply of, or demand for, its product.
Market power denotes the ability of a firm or group of firms within a defined market to profitably charge prices above the competitive level, which economists frequently characterize as raising prices above marginal cost. It reflects a firm's capacity to influence the price at which it sells by manipulating supply, demand, or both, in contrast to a competitive market where such conduct would be defeated by rivals. Assessing market power depends on prior definition of the relevant market; the U.S. Department of Justice source notes the associated 'Cellophane fallacy' cautionary point regarding market definition. This entry is educational and not a substitute for qualified legal or economic advice; application of market power analysis is jurisdiction-specific and should be confirmed against primary antitrust authorities and counsel.
Why it matters
Market power is a central concept in antitrust and competition analysis because it distinguishes ordinary commercial success from the ability to profitably charge prices above the competitive level. When a firm can raise prices above what would prevail in a competitive market and still remain profitable, it signals that competition is limited and that ordinary market discipline is not fully constraining the firm's conduct. For compliance and legal teams, recognizing this distinction is essential because antitrust scrutiny frequently turns on whether a firm holds market power rather than on the mere fact that it is large or profitable.
A firm's assessed market power depends heavily on how the relevant market is defined beforehand, which is why market definition is a prerequisite step in most competition analysis. The U.S. Department of Justice source flags the so-called 'Cellophane fallacy' as a cautionary point in this area, illustrating that errors in market definition can distort conclusions about whether a firm actually holds market power. Because the analysis is technical and jurisdiction-specific, its practical application in any given matter should be confirmed against primary antitrust authorities and qualified counsel.
This entry is educational and is not a substitute for professional legal or economic advice. The definition and its consequences vary by jurisdiction, and any assessment of whether a specific firm holds or is exercising market power requires case-specific analysis by qualified specialists.
Who it's relevant to
Inside Market Power
Common questions
Answers to the questions practitioners most commonly ask about Market Power.